Data Driven Activiation

Marketing Automation Journeys: Design automated workflows to nurture leads and guide customers through personalized experiences from initial contact to conversion.
Personalized Web Content: Customize website content based on user behavior and preferences to increase engagement and drive conversions.
Paid Ads: SEA, Social Ads, Programmatic, Marketplaces: Optimize and manage paid advertising campaigns across search engines, social media, programmatic platforms, and online marketplaces for maximum reach and ROI.

Organic Posts: Create and manage engaging, relevant content for social media and other platforms to boost organic reach and brand visibility.
SEO: Basics, On-page, Off-page: Enhance your website's search engine performance through foundational SEO practices, on-page content optimization, and off-page link building strategies.
Interactive Data Visualization: Develop interactive visual representations in your front-end environment such as customer portals, websites, etc. to tell compelling data stories and provide actionable insights.

Approach

We understand that every business is unique, and that there is no one-size-fits-all solution to marketing operations. That's why we take a customized approach to every project we undertake, working closely with our clients to understand their unique needs and goals.

Discover

Uncover opportunities for data activation by thoroughly analyzing available internal and external data sources. Define target audiences, outline the current martech environment, and create a blueprint of current and future data and martech maturity to understand activation potential.

Strategize

Define the optimal data-driven customer engagement strategy. Align business objectives with data insights, martech solutions, and customer satisfaction goals to create a successful activation plan. The result is a clear, future-proof martech architecture and an associated activation strategy.

Ideate

Put the defined activation strategy into action during the ideation phase. Generate ideas through design sprints and brainstorming sessions. Test the effectiveness of these ideas by creating functional prototypes, utilizing available data and embedded prototype options to identify the most suitable technology for achieving the activation goals.

Build

Develop the most appropriate technology architecture based on the insights and results from the ideation and prototyping sessions. This architecture is designed to support and enhance data activation efforts.

Activate

Implement the data activation plan, turning insights into actionable strategies. Use database queries and dashboards to visualize the data, empowering you to build targeted audience activation plans and drive engagement.

Knowledge

Once the data activation strategy is in place and performing as expected, conduct a handover and knowledge transfer session. Utilize any new insights to optimize and refine the activation strategy, ensuring continuous improvement and effectiveness.

Data Driven Activation

Approach

Some tools we use for data driven activation

Contact us for your Data Activation needs